About Us
The
Story
The Fragrance comes to you from the heart of Istanbul, the city where East meets West.
A city with a living energy that is continuous and timeless—ever growing yet true to itself.
Here, history stands alongside the making of history, and a cultural mosaic of architecture and art reflects the diversity of a city with a million stories.
The
Founder
The Fragrance was founded by Şadi ADVAN, a perfumer with 28 years of experience across several countries. Fascinated by scent from an early age, he created his first perfume at 15 and began offering it to friends and teachers—an early sign of the craft that would define his life.
The
Message
“Nothing gives a personal signature like a good perfume—one that matches your personality and the message you wish to share with the world. THE FRAGRANCE is all about that.”
Şadi ADVAN
The
Vision
We aspire to be a vibrant answer in a world filled with ambiguity. Our vision is to craft scents for everyone, capturing emotions and creating vivid memories. We source the finest global ingredients to produce fragrances that become your personal signature.
The Fragrance is more than a brand; it is a movement toward self-expression and a celebration of life’s moments.
The
Niche Collection
Indulge in the world of olfactory luxury with The Fragrance. We specialize in high-quality niche perfumes that elevate the senses. Our exclusive lines—including the Crystal Collection and the Royal Collection—reflect our commitment to crafting scents that transcend the ordinary and adorn meaningful moments.
Creme de
la Creme
The Fragrance’s first collections: The Crystal Collection features a constellation of ten perfumes, each inspired by a precious stone. Every fragrance was meticulously crafted over five years using rare, exquisite ingredients to reach a sought-after standard of perfection.
Each fragrance layers its notes in balanced composition, creating a captivating, long-lasting trail
